Bud Williams Marketing

This post will be a rather boring one compared to most. I was able to attend what is called a Bud Williams Marketing School this last weekend in Kansas. So I thought I would give a short synopsis of what went on there. Jeremy and I have been talking a lot to Eric and Kate - Jeremy's employers- about starting up in the cattle industry. Now if you talk to most people who are familiar with the cattle industry, you will usually hear something like - "are you crazy-there is no money in cattle!" So, in order to overcome this problem, I attended the Bud Williams Marketing school. It is a marketing plan to actually make money on cattle. It was a two day, 16 hour lecture of sorts that left my head hurting from working so hard! Why did I go, you ask? Jeremy thought that since I am the more number based person in the pair of us, that it would do more good if I went.
The basic idea of the marketing plan is to focus more on the buy of a transaction then the sell.... what? Yes, the buy is where the profit is "pulled", not the sale. Learning how the cattle market works and how to "work the system" was fascinating. Most older cattle people say it is crazy, but then again, us young people are usually crazy anyway, so why not try it! However, in learning more about this method of marketing, I no longer believe that it is just crazy talk, it is the way to go! If you are more interested in the details, which are abundant! - let me know!