About Me

"I don't want to drive up to the pearly gates in a shiny sports car, wearing beautifully, tailored clothes, my hair expertly coiffed, and with long, perfectly manicured fingernails. I want to drive up in a station wagon that has mud on the wheels from taking kids to scout camp. I want to be there with a smudge of peanut butter on my shirt from making sandwiches for a sick neighbors children. I want to be there with a little dirt under my fingernails from helping to weed someone's garden. I want to be there with children's sticky kisses on my cheeks and the tears of a friend on my shoulder. I want the Lord to know I was really here and that I really lived."
— Marjorie Pay Hinckley

Wednesday, February 10, 2010

Bud Williams Marketing

This post will be a rather boring one compared to most. I was able to attend what is called a Bud Williams Marketing School this last weekend in Kansas. So I thought I would give a short synopsis of what went on there. Jeremy and I have been talking a lot to Eric and Kate - Jeremy's employers- about starting up in the cattle industry. Now if you talk to most people who are familiar with the cattle industry, you will usually hear something like - "are you crazy-there is no money in cattle!" So, in order to overcome this problem, I attended the Bud Williams Marketing school. It is a marketing plan to actually make money on cattle. It was a two day, 16 hour lecture of sorts that left my head hurting from working so hard! Why did I go, you ask? Jeremy thought that since I am the more number based person in the pair of us, that it would do more good if I went.
The basic idea of the marketing plan is to focus more on the buy of a transaction then the sell.... what? Yes, the buy is where the profit is "pulled", not the sale. Learning how the cattle market works and how to "work the system" was fascinating. Most older cattle people say it is crazy, but then again, us young people are usually crazy anyway, so why not try it! However, in learning more about this method of marketing, I no longer believe that it is just crazy talk, it is the way to go! If you are more interested in the details, which are abundant! - let me know!


Holly said...

Cool! Good luck! Buy Beef! Or should I see eat beef!?? : )

Erin said...

I've been behind on reading posts and I'm just now getting to this one! Whew! It's good to be back. :-D I think I can understand the idea you're talking about. Lex has a logistics business now. He and his business partner work the system of shipping produce across country and make money in the process. They do a pretty great job at it but it takes a certain personality to be able to work the deals and "work the system". Is that what you've decided you'll be doing?

James said...

Interested to hear more about the Bud Williams Marketing school and how to implement. Would like to hear about your experiences and thoughts on trying to make $ in cattle. snocaver@gmail.com

David said...

Wondering how Bud Williams marketing concept is working. Interested in hearing your input. Thank You email: david_efis4@hotmail.com

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